Strategy: To answer all the “whys” behind our campaign planning. We study your brand and discuss the goals you want to achieve with an influencer campaign. Based on this, we share a brief that helps brands foresee execution and the KPIs. This brief is then shared with the shortlisted influencers for clarity and content creation guidelines.

Brand Safety: Influencers represent your brand. If they engage in controversial behavior, it can reflect poorly on the brand. OIM ensures that influencers are aligned with your brand's values and messaging and comply with advertising regulations. Ensuring brand safety helps build and maintain consumer trust and engagement.

Authentic Content: Because content is king. At OIM, we define authenticity beyond the term “organic.” We create user-generated content by focusing on transparency (vetting comments and analytics) before including influencers in the campaign. OIM encourages influencers to create content that aligns with their style, ensuring credibility with their followers.

Tailored Partnerships: Each brand is unique in its challenges. We work closely with creators while allowing them autonomy. We have collaborated with 100s of influencers in Canada and the US. We set up sessions to explain the brand before influencers develop content. We monitor the content from start to finish to optimize it.

OIM influencer campaigns and programs are backed by robust influencer vetting, content analysis, and analytics. This ensures that shortlisted influencers meet brands’ requirements and that their content and style resonate with their followers.

With a global influencer outreach, OIM is well-positioned to develop and implement consistent influencer programs for brands across different regions and countries.

Our influencer campaigns are data-driven, exceed campaign KPIs, and gather valuable insights from each project. This helps us and the brands with ongoing learning and increasing the effectiveness of influencer campaigns.